About us
“Euro Asia” Ltd. is the official distributor for Bulgaria of premium paints under the Benjamin Moore® Paints brand – a world leader in the production of interior and exterior coatings for more than a century. For more than 17 years, the company has been successfully establishing the brand on the Bulgarian market, combining the tradition of quality with the innovations of the future.
Since its establishment in 1883, Benjamin Moore has been a symbol of exceptional colors, modern technologies and uncompromising durability. Each formula is developed with the customer in mind – for those who seek perfection in every detail. Benjamin Moore products are distinguished by depth of color, sophisticated texture and a sense of luxury that turns any space into a masterpiece. Each shade is inspired by nature, art and light – created to breathe life into your interior.
The pride of the brand is GENNEX® – a patented water-based coloring system that guarantees saturated and stable shades, as well as the unique Color Lock® technology that “locks” the color deep into the paint for incredible saturation and durability. With nature in mind, Benjamin Moore Paints also gives its Green Promise® – a commitment to environmental friendliness and safety for people and the environment.
Awards and recognition
Benjamin Moore can boast a number of significant awards that confirm its quality, innovation and leadership in the industry:
• The brand was honored with two awards from J.D. Power in the 2022 “Paint Satisfaction Study”, taking first places in customer satisfaction among interior paints and among paint retailers.
• In the 2021 J.D. Power study, Benjamin Moore was also ranked as “Best in Customer Satisfaction with Interior Paints”.
• Within the coatings industry, the brand was recognized by the MasterPaintersInstitute (MPI) in the “Product Performance Champions” and “Coatings Education Champion” categories for 2025.
• From a social responsibility perspective, Benjamin Moore & Co. was honored with the “CSR on a Shoe String” award from PRNews for the “Moore Pride @ Work” program.
• In its field (logistics and supply chain), Benjamin Moore was honored by SCMWorld with the “Talent Payback of the Year” and “Talent Breakthrough of the Year” awards for its Supply Chain Academy.
These recognitions speak not only about the high quality of the products, but also about the brand’s comprehensive approach – to the customer, to sustainable development and to professionals in the industry.
Our mission
The philosophy of “Euro Asia” EOOD is to create harmony, comfort and individuality in every home, office or public space. Our team of specialists consults clients, architects and designers to achieve perfect solutions in every project – from the idea to the last brush stroke.
To feel the magic of colors and premium quality of Benjamin Moore Paints, we invite you to our official representative store in Sofia – 3 Cherkovna Street. The space is created with attention to detail – a place where design meets inspiration, and color becomes an experience. In our showroom you will find over 3,500 shades, samples, consultations and a personal approach that turns the choice of color into a true art.
Benjamin Moore – the colors of perfection.
“Euro Asia” Ltd. is the official distributor for Bulgaria of premium paints under the Benjamin Moore® Paints brand – a world leader in the production of interior and exterior coatings for more than a century. For more than 17 years, the company has been successfully establishing the brand on the Bulgarian market, combining the tradition of quality with the innovations of the future.
Since its establishment in 1883, Benjamin Moore has been a symbol of exceptional colors, modern technologies and uncompromising durability. Each formula is developed with the customer in mind – for those who seek perfection in every detail. Benjamin Moore products are distinguished by depth of color, sophisticated texture and a sense of luxury that turns any space into a masterpiece. Each shade is inspired by nature, art and light – created to breathe life into your interior.
The pride of the brand is GENNEX® – a patented water-based coloring system that guarantees saturated and stable shades, as well as the unique Color Lock® technology that “locks” the color deep into the paint for incredible saturation and durability. With nature in mind, Benjamin Moore Paints also gives its Green Promise® – a commitment to environmental friendliness and safety for people and the environment.
Awards and recognition
Benjamin Moore can boast a number of significant awards that confirm its quality, innovation and leadership in the industry:
• The brand was honored with two awards from J.D. Power in the 2022 “Paint Satisfaction Study”, taking first places in customer satisfaction among interior paints and among paint retailers.
• In the 2021 J.D. Power study, Benjamin Moore was also ranked as “Best in Customer Satisfaction with Interior Paints”.
• Within the coatings industry, the brand was recognized by the MasterPaintersInstitute (MPI) in the “Product Performance Champions” and “Coatings Education Champion” categories for 2025.
• From a social responsibility perspective, Benjamin Moore & Co. was honored with the “CSR on a Shoe String” award from PRNews for the “Moore Pride @ Work” program.
• In its field (logistics and supply chain), Benjamin Moore was honored by SCMWorld with the “Talent Payback of the Year” and “Talent Breakthrough of the Year” awards for its Supply Chain Academy.
These recognitions speak not only about the high quality of the products, but also about the brand’s comprehensive approach – to the customer, to sustainable development and to professionals in the industry.
Our mission
The philosophy of “Euro Asia” EOOD is to create harmony, comfort and individuality in every home, office or public space. Our team of specialists consults clients, architects and designers to achieve perfect solutions in every project – from the idea to the last brush stroke.
To feel the magic of colors and premium quality of Benjamin Moore Paints, we invite you to our official representative store in Sofia – 3 Cherkovna Street. The space is created with attention to detail – a place where design meets inspiration, and color becomes an experience. In our showroom you will find over 3,500 shades, samples, consultations and a personal approach that turns the choice of color into a true art.
Benjamin Moore – the colors of perfection.
Since its establishment in 1883, Benjamin Moore has been a symbol of exceptional colors, modern technologies and uncompromising durability. Each formula is developed with the customer in mind – for those who seek perfection in every detail. Benjamin Moore products are distinguished by depth of color, sophisticated texture and a sense of luxury that turns any space into a masterpiece. Each shade is inspired by nature, art and light – created to breathe life into your interior.
The pride of the brand is GENNEX® – a patented water-based coloring system that guarantees saturated and stable shades, as well as the unique Color Lock® technology that “locks” the color deep into the paint for incredible saturation and durability. With nature in mind, Benjamin Moore Paints also gives its Green Promise® – a commitment to environmental friendliness and safety for people and the environment.
Awards and recognition
Benjamin Moore can boast a number of significant awards that confirm its quality, innovation and leadership in the industry:
• The brand was honored with two awards from J.D. Power in the 2022 “Paint Satisfaction Study”, taking first places in customer satisfaction among interior paints and among paint retailers.
• In the 2021 J.D. Power study, Benjamin Moore was also ranked as “Best in Customer Satisfaction with Interior Paints”.
• Within the coatings industry, the brand was recognized by the MasterPaintersInstitute (MPI) in the “Product Performance Champions” and “Coatings Education Champion” categories for 2025.
• From a social responsibility perspective, Benjamin Moore & Co. was honored with the “CSR on a Shoe String” award from PRNews for the “Moore Pride @ Work” program.
• In its field (logistics and supply chain), Benjamin Moore was honored by SCMWorld with the “Talent Payback of the Year” and “Talent Breakthrough of the Year” awards for its Supply Chain Academy.
These recognitions speak not only about the high quality of the products, but also about the brand’s comprehensive approach – to the customer, to sustainable development and to professionals in the industry.
Our mission
The philosophy of “Euro Asia” EOOD is to create harmony, comfort and individuality in every home, office or public space. Our team of specialists consults clients, architects and designers to achieve perfect solutions in every project – from the idea to the last brush stroke.
To feel the magic of colors and premium quality of Benjamin Moore Paints, we invite you to our official representative store in Sofia – 3 Cherkovna Street. The space is created with attention to detail – a place where design meets inspiration, and color becomes an experience. In our showroom you will find over 3,500 shades, samples, consultations and a personal approach that turns the choice of color into a true art.
Benjamin Moore – the colors of perfection.